What really makes the difference: corporate values
The reality is that most companies don't think about the values until they start having problems. It's not just about putting a few on the web, it's about living them day in and day out. Values are what make the difference between a committed team and one that only does the bare minimum. If you really want your business to grow and be sustainable, you have to start with values.
What happens when values are not clear?
Companies without strong values often end up being chaotic. Without a clear direction, each member of the team pulls for his or her side, confusion is generated and conflicts begin. Nothing goes well if there is no coherence between what you say and what you do. It is no coincidence that many companies with high staff turnover, communication problems or lack of innovation have values that nobody follows.
The problem of putting "nice values"
Many people think that putting nice words in a presentation is enough. But it's not. Values only work when everyone, from the CEO to the last employee, lives them every day. What's the point of saying "honesty is important" if your boss lies all the time or doesn't listen to employees? Empty values are useless.
When values are aligned, the impact is real.
Now, when values are actually lived, the results are impressive. Teams that work in places with a strong culture tend to be more productive, are more engaged and, most importantly, are happier. It's not magic, it's consistency. When people feel that they belong and that the work has meaning, the environment improves. And that shows in the numbers.
The truth is that having a culture of values takes time.
We understand that it's not an overnight change. Creating a solid culture takes time, effort and, above all, real commitment. It is not enough to just say you are going to change, you have to start doing things differently and show with actions that values are the most important thing. If you really care about your company's culture, you should be working on it every day.
How does Kincode help?
A strong culture is measured. And if you don't know where to start, tools like Kincode can help. Through satisfaction surveys and performance evaluations, 1:1 meetings you can see if the values are really being lived within the company. This way you can know if you are really aligning your team or if they are losing their way.
Conclusion
Values are what define how people behave within your company, what makes your team motivated, growing and productive. If you really care about the future of your business, start by creating a culture that lives those values. Because without strong values, no company can survive in the long run.
